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Friday, February 16, 2007

Worry Less About the Paper Clip Shilling and More About the Funny

During the payola scandals of the 60s radio stations got in trouble for accepting money from record companies to play their music.

Explain to me how this is different from Staples clearly paying for a season-long commercial* on The Office?

*First we had Kevin extolling the virtues of his Staples paper shredder, followed instantly by a Staples commercial during the break for the exact same product. Then Dwight went to work at Staples and they filmed a scene in a store with him in the uniform. And tonight they've just made about three references to the benefits to consumers of the large office supply companies, which of course culminated in a direct reference to Staples.


Blogger E :) said...

I'm so pissed that the American version of The Office bombed in the ratings here and got booted from TV... Sigh.

Anyhow, you'd think that Staples is advertising enough to not have to taint a great show like The Office. Bloody hell.

5:36 AM  
Blogger Brunch Bird said...

Per a NYTimes article last year, there are about four versions of The Office worldwide. I think people's willingness to sit through sometimes-baffling pop culture references from the home country can make or break the show.

1:07 PM  
Anonymous Sweet said...

I was wondering why I woke up outside a Staples this morning!

3:05 PM  
Blogger Eric said...

At least throw in an Office Max reference from time to time to throw us off their scent.

5:11 PM  
Blogger rock_ninja said...

At least 30 Rock has the decency to mock themselves and their pandering with the whole Snapple thing.

1:58 PM  
Blogger Brunch Bird said...

Indeed Rock Ninja. I lurve 30 Rock.

2:58 PM  

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